Identity Automation has focused on intelligently automating provisioning, access, and account management. It’s Identity Automation's mission to securely put control of these crucial tools in the hands of the users who need it most — employees and managers. This extensive brand relaunch includes the identity, website, mobile, banner ads, tradeshow graphics, collateral, and stylized information graphics. The Identity Automation ribbon represents streamlined identity management, ease-of-use, and a single line that connects all the parts of a system. The identity ribbon is folded alluding to the letters IA.